After designing the brand identity and packaging for REDEEM, a probiotic kefir soda, we were tasked with creating a series of outdoor advertisements to launch it to the public. I art directed a straightforward, authentic photography style, which when paired with headlines focused squarely on product USPs built a clear narrative that the drink, and the company, are all about good – good for your tastebuds, good for your body, good for the planet.