REJECTED REDEEM BRANDING
We were tasked with creating a new beverage brand being introduced to the New Zealand and Australian market. Redeem was conceived as a grassroots movement against the big, bad soda brands of the world.
The drink has all the refreshment and great taste of a soda but has less than 1.5% sugar, is certified organic, dairy free, caffeine free, gluten free, vegan, probiotic, unpasteurised etc etc. It's basically as good as it gets.
The look of the design was kept as simple and undesigned as possible. Eventually this direction was rejected, quite far into development, in favour of a less aggressive, more health and wellness lifestyle focused brand tone.