ECOTRICITY BRAND REFRESH

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Working with the team at ColensoBBDO I was tasked with raising awareness of New Zealand's only climate positive power company. We levelled Ecotricity up to create a brand that felt like a cult, not a company—a movement to join, not just a utility bill to pay. Every touchpoint of the brand; logo, colour palette, photography, iconography, illustration, and tone of voice was evolved through the lens of the idea that eco isn't weak—it's a force of nature.