PARIS 2024 OLYMPICS NZ HOUSE

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Working with the team at Designworks I created the concept for NZ House — our athlete's home away from home during the 2024 Paris Olympic Games. To promote connection back to home and help ease some of the pressure associated with such an elite level event we used the NZ Team fern manipulated to act as a beautiful and calming stand-in for Aotearoa: The Land Of The Long White Cloud. Gentle fern/cloud graphics in Day and Night modes paired with uplifting messaging create an embracing and supportive atmosphere amongst the high-pressure, performance based comms that athletes are bombarded with.