Jazz-Carton.jpg
Jazz-Posters.jpg
Jazz-Laptop.jpg
Jazz-Hoodie.jpg
Jazz-Tote.jpg
Jazz-Instagram-1.jpg
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Jazz-PLU.jpg
Jazz-Bag.jpg
Jazz-PLU-line-up.jpg
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JAZZ APPLE BRAND CONCEPTS

I worked on one of multiple rebrand routes for Jazz Apples. The brief was to move the brand into a more fun and energetic space. Using the vernacular of fruit stickers I built out a flexible visual and typographic system to communicate the product characteristics and taste cues in a colourful and fun way, without becoming childish.