CLASSIC COVER REBRAND

 

Classic Cover is a bespoke insurance company who provide cover for all unique and extraordinary vehicles. They are deeply involved in all aspects of the enthusiast scene. The brand had great recognition within the automotive scene but was looking very dated.

A refreshed identity needed to project passion, security and credibility while working equally well on a pit crew t-shirt or the cover of a comprehensive insurance policy document. I retained elements of the existing brand through the colour palette and the wings motif and crafted a bold new brand mark containing a CC monogram. The crest can appear with a strong, confident wordmark or as a standalone graphic which will become an iconic brand asset over time.