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Classic Bake House needed to update their look to coincide with the opening of a new flagship store. The old branding had a high level of recognition within the local Chinese community but the owner wanted to broaden the product range beyond traditional Asian style baking and introduce the brand to a wider audience.

I created a custom piece of lettering for the updated name, using english letters with the feel of a more character based alphabet, paired with the Chinese text. The theme of 'The House Facing The Sun' was used to inform a much simpler graphic sun device.

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