Bake House 02.jpg
Bake House 03.jpg
Bake House 05.jpg
Bake House 06.jpg
Bake House 07.jpg


Classic Bake House needed to update their look to coincide with the opening of a new flagship store. The old branding had a high level of recognition within the local Chinese community but the owner wanted to broaden the product range beyond traditional Asian style baking and introduce the brand to a wider audience.

I created a custom piece of lettering for the updated name, using english letters with the feel of a more character based alphabet, paired with the Chinese text. The theme of 'The House Facing The Sun' was used to inform a much simpler graphic sun device.